These are the questions owners ask most often before a performance-based partnership. Short version: the program is performance-based, Ali invests time upfront and is paid on measurable results, and every specific term is agreed case by case in a written agreement. The longer answers are below, and the full list of questions is in the panel on this page.
Frequently asked questions
How much does the Growth Partner Program cost?
It is custom. Ali invests his time upfront and is paid on measurable results, and the specific terms are agreed case by case in a written agreement. Our fixed-fee options are published: from $175 an hour, $3,500 per project or $2,500 a month, plus GST/HST.
Do you publish a revenue share, minimum or term?
No. Those are agreed for each business, because the right structure depends on margins, sales cycle and what can be measured. They are written into the agreement before work begins.
Am I locked into a long contract?
No lock-in is part of how we work. The exact term, review points and how either side can end the arrangement are set out in the written agreement, so read that section carefully with your lawyer.
How long before results show?
It varies. Faster enquiry follow-up can show up within weeks, while search visibility usually takes months. A fair agreement recognises both, and nobody can promise a timeline.
Can you promise a level of growth?
No. We won't promise results, and you should be wary of anyone who does. The program shares the risk by tying pay to results; it doesn't remove the risk.
We tried an agency before and it didn't work. Why is this different?
The difference is in the structure. Results are defined in writing first, read from your own records, and Ali's pay depends on them. If your earlier experience ended in arguments about reporting, the shared scorecard is designed to prevent that.
Who owns the website, ad accounts and data?
Ownership should be stated in the agreement, and our position is that accounts and data belong to your business and stay in your name. Make sure that is written down for every asset created during the work.
How do you report on progress?
Against a shared growth scorecard: a short list of agreed measures, read from your systems, reviewed in the same order at each review. The rhythm of reviews is set in the agreement.
What industries do you work with?
Established businesses in most sectors can qualify if results can be measured and there is capacity to grow. Our published case studies come from HVAC work, and we present them as that.
Do you meet clients in person?
Yes. Consultations can be in person or by video call, as well as by phone, text and email, and we read your numbers in the systems you already use. Your records and your sales process are where the work happens.
Is this an investment or a loan?
What Ali invests upfront is time and experience. If you need capital, speak with a licensed financial adviser or lender. We provide business and marketing consulting only, not legal, tax, lending or securities advice.
What happens if the partnership isn't working?
The agreement should say how reviews are held and how either side can end it. If the scorecard shows no progress, the honest step is to discuss changing course or ending the arrangement as the agreement allows.
How many partnerships do you take on?
Partnerships are limited, and we don't publish a number. Ask when you get in touch and we'll tell you whether there's room.
About the program
The program has four defining facts, and we keep to them. It is performance-based. Ali invests his time upfront. He is paid on measurable results. Partnerships are limited. Anything beyond that, including payment formulas, terms and minimums, belongs in the written agreement for your business, not on a website.
If you'd like the structure explained in more detail, read the Growth Partner Program page. If you're still deciding whether performance pay suits you at all, our guide on vetting a performance partner lists the questions to put to anyone offering one.
About money and contracts
Fixed-fee prices are published; partnership terms are not. Hourly consulting is $175–$350 an hour, projects run $3,500–$25,000, and retainers are $2,500–$12,000 a month, all plus GST/HST at your province's rate. The pricing page explains what moves a quote.
For partnerships, the questions that matter most are written into the agreement:
- what counts as a result, and where it is recorded
- the baseline the results are compared against
- how and when payment is calculated
- the term and how either side can end it
- who owns each account and asset
We always recommend your own lawyer and accountant read the agreement before you sign.
About results and reporting
Results are read from your systems against a baseline agreed in advance. The shared growth scorecard defines each measure, its source and its timing, so that two people running the reports independently arrive at the same number.
We don't promise results, and we present our published case studies as results from our HVAC work. The results page explains what those cases show and what they don't.
About fit and timing
Not every business is a fit, and not every fit is ready now. The program suits established businesses that already sell something people want, can count new customers reliably, and have capacity to serve more of them. Start-ups searching for their first customers, businesses with no records of where customers come from, and owners who need a fixed monthly cost are usually better served by a fixed-fee option first.
Timing matters too. Partnerships are limited, and each one takes a real share of Ali's working week, so there may be a wait. If there's no room when you get in touch, we'll say so, and a fixed-fee project in the meantime can prepare your records so a partnership is easier to set up later. The readiness review describes exactly what we check.
About working across Canada
The program is open in every province and territory, with consultations by video call or in person. Results are read from your own systems, decisions are made in regular reviews, and day-to-day contact happens by phone, text and email. Regional differences still matter, especially privacy law and language rules, so we've written a page for each region on the areas overview.
About getting started
It starts with a free conversation by phone, text or email. Tell us what you sell, which province or territory you operate in, and roughly what a new customer is worth. If a partnership looks plausible, the next step is a readiness review. If it doesn't, we'll suggest a fixed-fee option or tell you plainly that we're not the right fit.
We keep Mon–Fri 9–6 Pacific as our hours. We usually reply within one business day. The contact page lists what to include in your first message.